Product Strategy Canvas
By Melissa Perri
Product consultant Melissa Perri provides a canvas for helping to develop and communicate your product strategy. Many teams conflate strategy with tactics, but according to Perri a strong product strategy contains the following:
Vision
The highest-level view of where your product and business is heading. This should be a long-term and qualitative representation of where you believe the product needs to go.
Challenge
The business goal you want to focus on to reach yor product vision. This is objective the product team will aim to solve first.
Target Condition
Breaking down the challenge into smaller, actionable and measurable problems to solve.
Current State
This is the current baseline compared to the target condition.