Pysch Conversion Optimization Framework

By Darius Contractor

PYSCH is a conversion optimization framework intended to identify and improve the way an experience affects users' motivation and emotional energy. The idea is to measure a user's PSYCH score by evaluating their starting point and then adding the positive attributes, like trust signals, high quality design and imagery, or an enticing value prop, and the possible negative attributes, like an overwhelming design, or unclear actions and rewards. The goal is to increase the overall PSYCH score of your conversion funnel by increasing the amount of positive attributes and decreasing the negatives.

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